How to Convince Sellers to Invest in Renovations Before Selling
Convincing homeowners to spend money on their property before selling can be one of the biggest challenges Canberra real estate agents face. Sellers often want a quick, low-cost sale — but you know that a well-presented, renovated property sells faster and for a higher price.
This guide equips you with talking points, examples, and numbers to help your clients understand the true value of pre-sale renovations — and how partnering with a company like Your Property Profits (YPP) makes the process stress-free.
The Challenge
- Property type: Three-bedroom, one-bathroom home in [Suburb].
- Condition: Structurally sound but dated interiors, worn flooring, and poor kerb appeal.
- Market pressure: Competing against newer builds in the area.
The sellers were hesitant to spend money upfront. They worried about renovation costs, delays, and whether the investment would truly pay off.
The Renovation Strategy
1. Highlight the Return on Investment (ROI)
Working with YPP, [Agent Name] presented a clear plan to the sellers:
- Kitchen update – Modern cabinetry, energy-efficient appliances, and fresh tiling.
- Bathroom refresh – New fixtures, waterproofing, and contemporary finishes.
- Kerb appeal – Landscaping, exterior painting, and updated lighting.
- Cosmetic improvements – Neutral paint palette, new flooring, and staging for market.
YPP funded and managed the entire renovation, coordinating licensed trades and approvals through Access Canberra. The project took just five weeks from start to finish.
The Results
- Pre-renovation valuation: $1,050,000
- Renovation cost (funded by YPP): $65,000
- Final sale price: $1,240,000
- Profit uplift: $125,000 above agent’s original price guide
- Outcome: Highest recorded sale in [Suburb] at the time.
For the sellers, the partnership meant no upfront costs, no stress, and a record-breaking result. For [Agent Name], it meant another prestige sale — and the ability to market themselves as an agent who delivers exceptional results.
Agent’s Perspective
“Without YPP, I believe the home would have struggled against newer stock. The renovations made it stand out and brought in competitive buyers. Being able to offer my clients a renovation-to-sell solution sets me apart in this market.” – [Agent Name]
Why This Matters for Agents
This case study shows how Canberra agents can:
Win listings by offering sellers a renovate-to-sell solution.
Build their reputation as an agent who delivers record-breaking results.
Rely on YPP to handle funding, compliance, and project management.
👉 Explore more Case Studies to see how agents and sellers benefit from our process.
FAQs
Do sellers need to fund renovations upfront?
No — YPP covers the cost, reimbursed at settlement.
How long do projects usually take?
Most are completed within 4–6 weeks.
What types of renovations create the best returns?
Kitchens, bathrooms, paint, flooring, landscaping, and energy-efficiency upgrades.
